FAQs

SEO (Search Engine Optimisation) is the process of improving your website so it appears higher in search results on Google and other search engines. When people search for what you offer, good SEO means they find you — not your competitors. It’s one of the most cost-effective, long-term sources of traffic and leads.

Paid ads (like Google Ads) put you at the top of search results immediately — but the moment you stop paying, the traffic stops. SEO builds organic rankings that grow over time and continue delivering results without an ongoing ad spend. Most businesses benefit from both, but SEO provides a stronger long-term foundation.

A comprehensive SEO strategy typically covers keyword research (finding what your audience is searching for), on-page optimisation (improving your website’s content and structure), technical SEO (making sure Google can properly read your site), and link building (earning authority from other websites). Kate assesses which areas will move the needle most for your business.