FAQs

SEO (Search Engine Optimisation) is the process of improving your website so it appears higher in search results on Google and other search engines. When people search for what you offer, good SEO means they find you — not your competitors. It’s one of the most cost-effective, long-term sources of traffic and leads.

Paid ads (like Google Ads) put you at the top of search results immediately — but the moment you stop paying, the traffic stops. SEO builds organic rankings that grow over time and continue delivering results without an ongoing ad spend. Most businesses benefit from both, but SEO provides a stronger long-term foundation.

A comprehensive SEO strategy typically covers keyword research (finding what your audience is searching for), on-page optimisation (improving your website’s content and structure), technical SEO (making sure Google can properly read your site), and link building (earning authority from other websites). Kate assesses which areas will move the needle most for your business.

SEO is a long-term investment. Most clients start seeing meaningful movement in rankings and traffic within 3–6 months, with stronger results building from 6–12 months onward. The timeline depends on factors like your industry competition, your website’s current state, and how aggressively we pursue growth.

No reputable SEO professional can guarantee specific rankings — and anyone who does should be approached with caution. Google’s algorithm is complex and constantly evolving. What Kate does guarantee is transparent, ethical, and evidence-based work that gives your website the best possible chance of ranking well and sustaining those results.

You’ll receive regular reports tracking key metrics like keyword rankings, organic traffic, and conversions — not vanity numbers, but the figures that actually matter to your business growth. Kate will walk you through the data so you always have a clear picture of progress.

Services include SEO audits, keyword research, on-page optimisation, content strategy, technical SEO, and ongoing monthly management. Kate can work as a one-off project partner or as your long-term SEO consultant — whichever suits your needs.

Pricing depends on the scope of work and the level of ongoing support you need. Kate offers project-based pricing for one-off work and monthly retainers for ongoing campaigns. Packages are tailored to your goals and budget — book a discovery call to get a clear, no-obligation quote.

Absolutely — local SEO in particular can be a game-changer for small businesses. Appearing in local search results and on Google Maps puts you in front of people actively looking for your product or service in your area. Kate has experience helping businesses of all sizes compete effectively in their local market.

Yes — Kate works with clients remotely, so location is no barrier. Whether you’re a local business or targeting a national or international audience, Kate can tailor an SEO strategy that fits your market.

Kate is an SEO consultant who works directly with clients — no outsourcing, no agency middlemen. You get personalised strategy built around your specific business, goals, and audience, not a cookie-cutter package.

After an onboarding session to understand your business, Kate handles the SEO strategy and implementation while keeping you updated with regular progress reports. You’ll have a clear point of contact and never be left wondering what’s happening with your campaign.

Not at all. Kate works with clients at every level of familiarity with SEO — from complete beginners to business owners who’ve dabbled before. Everything is explained in plain language, and you’ll always know what’s being done and why.

Getting started is simple — book a free discovery call to discuss your goals and see if we’re a good fit. From there, Kate will put together a proposal tailored to your business before any commitment is made.