KEYWORD RESEARCH
WHAT IS KEYWORD RESEARCH?
Keyword research is the process of finding the exact words and phrases your ideal customers type into Google when they’re looking for what you offer. It’s not about chasing high-traffic terms — it’s about finding the right terms that attract the right people at the right time. Done well, it becomes the backbone of every SEO decision you make.
WHO IS THIS FOR?
- Business owners launching a new website and need a strong SEO foundation
- Those with an existing site that isn’t attracting the right traffic
- Anyone creating new content and wants to make sure it actually gets found
- Businesses ready to get serious about ranking on Google
WHAT’S INCLUDED
- Discovery & Business Deep-Dive — Kate gets to know your business, your audience, and your goals before a single keyword is pulled.
- Competitor Keyword Analysis — Uncover what your competitors are ranking for — and find the gaps you can dominate.
- Search Intent Mapping — Every keyword is matched to where your customer is in their journey — awareness, consideration, or ready to buy.
- Short-tail & Long-tail Keywords — A balanced mix of high-volume terms and specific, conversion-ready phrases that drive real results.
- Keyword Difficulty Assessment — Know which keywords are worth targeting now and which ones to build toward over time.
- Keyword Map & Recommendations — A clean, organized document assigning the right keywords to the right pages on your site.
WHY IT MATTERS
Without the right keywords, even the best content goes unnoticed. Kate’s keyword research takes the guesswork out of SEO — giving you a data-driven foundation that guides your content, your pages, and your entire online strategy.